Search Engine Optimization

 

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Search Engine Optimization ...

There is a pervasive myth among website owners and some designers that submitting to hundreds of search engines will help your placement and result in thousands of new, "free" visitors.  Sound too good to be true?  Unfortunately it is!  The truth is that you must provide the search engines with something better than your competition to be ranked above them.  This starts with creating great content and must be supported with good page design.  The best content on a poorly designed page won't get your site noticed by the search engines!  

When someone queries a search engine like AOL Search, Yahoo or Google for a keyword or phrase related to your site's products or services, does your page appear at the top, or does your competition?  If you are listed beyond the first two or three pages of results, you lose, no matter how many engines your site was submitted to.

There are two obstacles to solving this problem.  First you have to know the techniques that will move your pages into the top results.  Then, once your pages are ranked high, you must monitor your progress to ensure their position.  Monitoring alone can mean hours of research weekly if your 10 to 20 listings are ranked on 30 or 40 search engines.

Our Search Engine Optimization service is designed to handle these two phases of successful search engine positioning.  We understand how to define critical search phrases,  apply techniques for creating highly ranked pages, submit your site (if necessary) to the important search engines and then monitor progress.  

We recognize that this type of consulting can be expensive which is why we offer per page rates.  You engage us as your marketing budget allows.  We also offer volume discounts once we have optimized 5 pages.  In consideration of this flexible pricing, we ask that you commit to a minimum of a 6 month term for each page.  This allows us to best optimize and monitor your pages over an adequate period thus ensuring maximum benefit from our services.

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Global Travel Technology 2002

 

 
Optimization Rates Per Page*
First 5 pages
1st Month $120
Month 2+ $30


6th+ page
1st Month $80
Month 2+ $15
 

*generally one page is optimized for one search phrase. In some cases we can determine multiple phrases that can use a single page. In this case, you will not pay more for the additional search phrases.